The first step in designing any website is to discover the client. We want to know all about your business and examine your existing branding, which includes your website and any literature you already have. From there we research your competition and compare your branding against theirs. We determine what style website is best for your business needs and then propose a theme.
Once we have determined what style is best for your business needs, then we build your new website. We propose a page structure and fill in the pages with your information. Supply us with all your images and we'll make sure that everything is razor sharp and color corrected. Nothing is made "live" until you sign off on it. During the design and building process we can easily post a temporary home page for you, which will display your logo, contact information, and indicate a new site is under development.
We test all of our pages in several browsers, including Internet Explorer, Firefox, Chrome, Opera, and Safari, all to ensure the site looks the same no matter what browser your prospective clients will be using. We also test the site on tablets and smart phones, making sure your responsive website works well no matter how it's viewed.
Once your site is "live", we submit the site to all the major search engines, which include Google, Yahoo, Bing, Excite, Ask, DogPile, HotBot, and AOL. It can take up to six weeks before your site shows up in organic search results, sooner if people are searching for you by name. It also takes about the same amount of time before a deleted site will stop showing up in search results. A site submission should be done monthly, no more, no less.
In order to increase your page ranking with organic search listings, it's important to have relevant content on your site. In the early days of the internet, sites were indexed using keywords, which are code words embedded in the page that you can't see. Google no longer indexes a site by the keywords, because some web design companies were using tactics to get higher page rankings, such as using their competitors names in their code to divert visitors to their sites. Most of the other search engines still index keywords, but only if the keywords are reflected in the content on the page.
It's easier than ever marketing a website today. The two most effective ways of marketing are Google AdWords, and Yahoo/Bing Advertising. You can run an advertising campaign that costs as little as $3 a day, and go up to any amount you're comfortable with. You can adjust your campaign settings whenever you want to, which includes running several different ads that rotate, allowing you to gauge which one brings you the most return on your investment. With conversion tracking code, which follows a visitor from clicking on the ad to making a purchase, you can effectively justify the cost of the ad agaisnt the sale, called a conversion.
The rule of thumb is to have a website evolution every 3 to 5 years. If you consider that a newer site could potentially drive more traffic to your business than an older site with stale content, an old design, and little or no maintenance, having a website evolution makes sense. Your website is usually the first thing a potential client will see, making it important to keep up with business website trends and practices. Contact us today and let's talk about your business and your online presence.