SEO stands for Search Engine Optimization. It's the process of obtaining website visitors from the free, organic, editorial, or natural listings on search engines. All major search engines have such results, where web sites are shown and ranked based on what the search engine considers most relevant to what the user is looking for. Payment isn’t involved in organic listings, as it is with paid search ads using a pay-per-click, or PPC, campaign.
Our SEO services start with identifying the keywords your target audience uses when searching for your products or services. It's a crucial step of the optimization process. You need to reach the your target audience to generate a high return on investment. Thorley Graphics can help you choose the best keywords based on search frequency, relevancy, and researching your competitor's keywords. Carefully targeting your campaign from the start will lead to greater success.
Pay-per-click ads run alongside search results, so they let you reach customers at the precise moment they’re searching online for the products and services you are offering. A pay-per-click campaign will help get your business gain more exposure. With all pay-per-click campaigns, you set your budget and change your campaign at any time – there are no contracts or spending requirements.
Thorley Graphics can setup your pay-per-click campaign on either Google or Yahoo!/Bing. We also offer campaign management services, where we track your campaign results and adjust your ads accordingly to gain your business the most exposure possible.
With more and more people going online with mobile devices, it's important to reach your customers while they're on the go. With online advertising, your ad can show on all sorts of mobile devices, including smart phones and feature phones. Ads that show up on high-end mobile devices, such as smart phones, are called high-end mobile ads, and ads that show up on feature phones are called WAP mobile ads.
Automatic bidding allows you to put your campaign ad bidding on autopilot with the goal of getting the most possible clicks within your budget. You can also set a cost-per-click bid limit if you don't want to exceed a particular price for each click. Automatic bidding is the simplest of the bidding strategies. You don't need to specify individual bids for your ads. Instead, you set a daily budget, and AdWords will help adjust your cost-per-click bids to receive the most possible clicks within your budget. Automatic bidding is ideal for advertisers who don't want to spend a lot of time setting bids, but would like to get the most clicks possible for their ads within their budget.
If at any time you don't like the bid suggestions, you can easily switch to using manual bidding, which gives you full control to set the bid amounts yourself. Switching to a manual bidding strategy allows you to choose your own bid amounts. This method is not recommended unless you are watching the ad daily to see the shift in the keyword cost, which will can vary depending on the season. The keywords for Halloween costumes, for instance, will cost more in the fall than in the winter.
Negative keywords are words or phrases that prevent your ads from showing when a user is searching for those keywords or phrases. Negative keywords are very important as they will help you increase the click through rate and increase your Return-On-Investment. For example, if you are selling only computers and not computer bags, adding "-bags" as a negative keyword will not trigger your ad when someone searches for "computer bags." Let's say you have just started advertising with AdWords and have added lots of keywords in your campaigns; adding negative keywords will avoid sending irrelevant traffic to your site and users who are not interested in your product or service. You can add negative keywords at the campaign level or ad group level. If you add them at the campaign level, they will apply to all the ad groups in that campaign; whereas when you add negative keywords at the ad group level, they will apply only to that particular ad group.
A conversion is a customer action that has value to your business, such as purchase or filling out a form or signing a contract. Online actions are called conversions because a customer's click converted to business. Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads- whether they purchased your product, signed up for your newsletter, or filled out a form to receive more information. By tracking these actions, known as "conversions," you'll know which ads, keywords and campaigns are bringing you business. This helps you invest more wisely in the best ads and ultimately, boost your return on investment. Thorley Graphics aggressively uses conversion tracking code to monitor and adjust your advertising campaign settings.