A good logo is a simple one. You want to make an immediate connection with the viewer and a simple logo helps make that connection. Large corporations already know this.
Here's a list of famous logos, and every one of them are simple in design and layout, and each have made a connection
Dell, HP, Samsung, Sony, General Electric, Intel, Microsoft, Pepsi, Starbucks, Kellogg's, Shell, BP, BMW, VW, Toyota, etc...
A simple logo also allows for easy replication at various sizes, big and small, and is cost-effective for printing and embroidery. Don't concern yourself with representative imagery in a logo, because all the logos listed above have nothing in them that represents what they do or produce.
A logo evolution is one of the most challenging decisions a company can make. An evolution is appropriate when
a company grows and the message the brand conveys needs to be modified to reflect that growth. Most all of the
large companies today have had multiple logo evolutions.
As your company grows, consider a logo evolution to inject new energy into the branding, customer base, and employees. Thorley Graphics can design and evolve your company logo, with unlimited revisions until you're happy with the resulting work.
Thorley Graphics goes beyond simply designing a logo. We assign Pantone colors to your logo, ensuring uniform color
presentation across all printing formats. This ensures that your logo will look the same no matter what printing company prints it.
With our Logo Design Plus package, we create a logo standards file for you, which is the document you and your vendors refer to on the approved uses of the logo. Our Plus package provides you with several versions of your logo, including full color, two-color, one color, and reverse color options, which can be most useful when you want to print on give-away merchandise, such as tennis balls, frisbees, coozies, etc.